Thursday, June 15, 2006


Lucille Tenazas [extract]

The work of San Francisco designer Lucille Tenazas lies somewhere between the rigour of design and the freedom of art. Tenazas believes it is possible to solve the client's communication, while also addressing her own language. The inherent tension between art and design is an issue that designers since the Bauhaus have sought to address in one way or another. Like their predecessors, contemporary graphic designers use well tried problem-solving methods in their work, but few are able to reconcile these with self-expression. One designer who has succeeded in establishing a union between the two is Lucille Tenazas, whose work achieves an effective symbiosis of rationality and creativity. Tenazas herself is adamant: 'You can have both in the work. Design is the only field in which science and art are merged.' Tenazas is national president of the American Institute of Graphic Arts (AIGA), earned her BFA in Manila, MFA Cranbrook Academy of Art. (Teal Triggs/

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